Independent Task 2

For my second independent task, my idea is to put on a dance show, and I will run all the publicity for it, and put together my own Public Relations Campaign to get the word out about the show and it will be first-hand experience in running my own campaign. I am going to keep a log of all of the hours I put into it, and I will have anyone I work with extensively sign off on it. It will help me answer my EQ by giving me experience in running my own campaign. This way, I will see for myself what it takes to run a successful campaign for a specific reason.

20 Minute Lesson Plan

Topic: Public Relations
EQ: What is most important to be successful in Public Relations?
Lesson Objective: To touch on the various ways PR is used to create a company's image and to give the students an idea of how AT&T used it to their advantage.
Hook: Ask who knows what about PR, show pictures of PR people to show the students how the PR people are rarely ever recognized or are hardly ever in the spotlight.
Intro: Define the difference between ads and PR, intro the AT&T campaign

Body: 1) Short overview of AT&T campaign

2) Show different PR facets used

3) Show different techniques in each facet

4) Tell the results

Activity: Get into groups of 2, have them decide, if they were AT&T, what celebrity speaker they would get, why, and what they would say, to most benefit their company.

Check for Understanding: Ask the rest of the class their opinions on whether or not that group's approach seems like it would work

Conclusion: Go over main topics of presentation

Sources: Creating the Corporate Soul (Book), Service Learning Expert (Alyssa)

Materials: Computer (Powerpoint), projector

Independent Task 1

LIA: In public relations, they have what are called editorial calendars. These are the calendars that have the deadlines of magazines. They use these calendars to make sure they can get their clients into the magazines they want before the deadline is over. They print out the calendars from every magazine in every genre, men's, women's, teens, fashion, tech, travel, etc. They compile all of the printed calendars into a binder. For my independent task, I helped compile the binder, and then I took all of the deadlines until the end of the year and put them into a visual representation. I made weekly charts, and put the deadlines on post-it notes and stuck them on the days of the deadlines. These will be put up on the wall of their office, so they can have a visual representation of the deadlines they need to meet.

I had to make a chart for every week, from this month until the end of the year. Every poster represents a week, and with 4 weeks in a month, it was a total of 48 posters. Along with helping to compile the binder, it was a total of 30 and a half hours. By doing this, it helped to give me an idea of some of the things Public Relationists have to do in their work, even if it's as simple as organizing something visual for the office. Being organized and coming up with creative ways to get organized is extremely important in PR.

One of my answers for my EQ is to be organized and creative, and this project embodied both of those skills. I came up with the structure of the posters on my own, and put them together in any way I wanted. I did it this way because it was a very easy way to see the deadlines and the post-its are easy to take off when that deadline has been filled.